Manage customers for optimal value
Marketing capability has many facets. We can help with many, but from a knowledge perspective many clients engage with us as marketing automation experts for help to choose, deliver and run their marketing technology. The promise land of real-time omni-channel journeys and adaptive decisioning, are not small undertakings.
Market leading capability can ingest data from a range of sources, centralise decisioning on the customer journey and deploy out to the execution channel. The challenge in choosing and delivering tools can often come down to nuances in requirements, fit with existing architecture, and considerations of how to run the tool in the longer term - available skills in the marketplace for example.
It's a question of fit for the client's specific use-cases. We have the added advantage of having spent a career client-side - appreciating the real practicalities of actually delivering and running a tool."continue the conversation