The new commercial marketer is customer,
data and digitally literate

Commercial & Marketing

Whilst the basics haven’t changed, commercial and marketing  talent has not escaped the need to keep pace with relentless change in digital, data and consumer behaviour.

Products are built with design thinking for the digital channel first. the digital channel is winning favour with advertisers for benefits in attribution & personalisation. Digital marketing and data technologies are driving the art of the possible in marketing automation and customer management. Commercial marketers have never had so much data on which to optimise activity.

client side experience

between our leadership team & associate consultants we have decades of experience in a broad set of commercial and technology disciplines.

Some examples prior to joining CVM People are:

Product & Proposition
Managing product design and launch from research through to business case, build & go to market for product and pricing strategies with multi-million pound P&L impacts.

Digital & Customer
Using digital channels to deliver personalisation across app and website to drive conversion, sales and customer engagement for customer bases in excess of 10 million.

Marketing & Sales Channel
Managing call centre, direct channel performance and 3rd party channel commercial relationships, driving the ROI of £100m+ channel investments.

a cvm people case study

a worldwide telco & media brand wanted to accelerate their capability in data-driven marketing and customer management.

We were engaged to run a multi-country search for candidates at all levels with mobile and fixed line marketing skills. Having secured talent for 8 markets, our engagement was extended to IT, data science & engineering for the central group function.