In this whitepaper, CVM People discuss broader marketing capability and the best approach for choosing and delivering new Campaign Management Software.

White Paper: Marketing Capability

The changing requirement of users has coincided with increased choice and sophistication of the software tools on offer. Campaign Management Software varies in complexity from simple outbound email send capability through to self- learning adaptive decisioning capability that aligns messaging across both outbound and inbound channels.

In this whitepaper, CVM People discuss the broader marketing capability in the context of operating model and people, and an approach for choosing, delivering and embedding new software capability.