Whitepaper: Customer Strategy
A ‘customer strategy’ in the data and technology-led approach to maximising Customer Lifetime Value. There are several stages in building a customer management strategy – starting with commercial priorities and finishing with the technology and people enablers necessary to deliver.
In this whitepaper, CVM People discuss customer interaction planning, channels and personalisation. As well as the trends observed in this new technology-facilitated field, an approach for developing and embedding capability is discussed.