Challenge

• The new Chief Data Officer (CDO) at our client believed that utilising player data could drive significant revenue
• With little capability (tools and people) in place:
• Where do you start?
• What capability is needed? and
• What value will it bring?

Solution

• We re-shaped the Player Relationships strategy, and Identified the use cases that would deliver the biggest change
• Built the business case for change and obtained approval from the UK board to the change programme
• Managing the business and IT change programme on behalf of our client
• Implementing a “Big Data” platform and an upgrade to the CRM capability to improve experience for players
• Recruiting the Data Science team and transitioning from Programme to Business as Usual
• Provide on-going strategic consulting to the CDO

Results

• The Player Relationships programme is central to making the client a more player centric organisation
• Considerably deeper understanding of Player Behaviour
• A platform that can be used across markets
• Increased revenue from players with a subsequent increase in contribution to Good Causes
• New Data Science and Behavioural Science team in-situ