Challenge

• Our client had a huge database of purchases and social media data from 50m+ Facebook followers but did nothing with the data.
• New VP of Analytics wanted to assess the current skills and if needed, hire a new data science team to lead the change.
• The existing team was fairly new to using data and there needed to be a solution that helped redefine roles and responsibilities.

Solution

• We undertook an initial consulting project – creating a skills map and levels for their new data science capability.
• We created role profiles that were required and enabled Burberry to make an internal assessment of the current skills they had.
• The assessment led to a whole new team being required – simply the existing team had very few technical skills that were suitable.
• The team needed to be young, dynamic and represent the Brand – cultural fit was very important.
• We ran all interviews on-site with the HR team and jointly made recommendations to the VP of Analytics on each candidate.

Results

• The new data science team was recruited over a period of 6-8 weeks
• The interview to hire ratio was 6 appointments from 9 interviews.
• The new team has worked on some of the most exciting projects and social media analytics projects.
• The team now works on global analytics projects and leads the use of data to personalise all aspects of the customer experience.