The new commercial marketer is customer,
data and digitally literate
Commercial & Marketing
Whilst the basics haven’t changed, commercial and marketing talent has not escaped the need to keep pace with relentless change in digital, data and consumer behaviour.
Products are built with design thinking for the digital channel first. the digital channel is winning favour with advertisers for benefits in attribution & personalisation. Digital marketing and data technologies are driving the art of the possible in marketing automation and customer management. Commercial marketers have never had so much data on which to optimise activity.
client side experience
between our leadership team & associate consultants we have decades of experience in a broad set of commercial and technology disciplines.
Some examples prior to joining CVM People are:
Product & Proposition
Managing product design and launch from research through to business case, build & go to market for product and pricing strategies with multi-million pound P&L impacts.
Digital & Customer
Using digital channels to deliver personalisation across app and website to drive conversion, sales and customer engagement for customer bases in excess of 10 million.
Marketing & Sales Channel
Managing call centre, direct channel performance and 3rd party channel commercial relationships, driving the ROI of £100m+ channel investments.
product & brand examples
Digital product managers
Brand, PR & advertising
Proposition
Customer experience
digital ux & ecommerce examples
Digital marketing, Affiliate, SEO, SEM & PPC
Social media management
UX design
Content marketing
Mobile
customer & channel management examples
Customer value & relationship management (CVM/CRM)
Loyalty and retention
Lifecycle, cross & upsell
Commercial management
Inbound & outbound channel management