Building Marketing & CRM Capability at Whittard of Chelsea
Placing the Director of Product – Consumer and B2B Regulated Products
The Challenge Our client, one of the most iconic brands in the UK, engaged CVM People to appoint a Director of Product – Consumer and B2B Regulated Services – a pivotal leadership role at the heart of the organisation’s strategy to deliver outstanding customer outcomes and commercial growth across its Consumer and B2B businesses. This […]
Subject-matter-led talent acquisition drives business expansion
Our client has been working tireless to evolve their Data, Marketing and Analytical capabilities for many years now, but due to changes in ownership and a lack of investment they have often struggled to attract the right skills
Customer Centricity
Covid had driven the company to change how they served customers, both on site and via delivery – resulting in a significant increase in the amount of customer level data being generated and captured.
Investment bank vendor selection
The bank were going through a significant customer management transformation, due to the nature of the customer base (all high value) customers were traditionally managed through personal relationships and excel workbooks.
Data-driven Player Relationship management
The new Chief Data Officer (CDO) at our client believed that utilising player data could drive significant revenue
Improve Customer Data Management and Executive Reporting Capability
Our Roadside Assistance client was going through a huge change programme, implementing new front end CRM tools and a new marketing automation capability.
Multi Channel Campaign Management (MCCM) capability
Our clients Group Commercial team wanted to simplify and upgrade their campaign tool capability in most markets they operate.
Deliver a Range of Customer Value Management Projects Worldwide
A global telco required additional specialist resources to help deliver a number of projects over the last 5 years.
Assessment and recruitment of a CVM team
Our utilities client was going through a period of significant change. Director of Data & Insight was leaving the organisation and senior level guidance was required to define the Customer Value Management (CVM) operating model