Playing Games With Customer Engagement
People love to play. So, what makes games so successful at capturing and keeping our attention? Just as importantly, how can the principles of great game design be used to improve customer engagement? By establishing a playbook we want to help create a documented understanding of ‘game science’ and its application in customer interaction.
Data, Insight, & CVM Operating Model
During a period of significant change where the Director of Data & Insight was leaving the organisation, the company were in need of senior level guidance to define the Data, CVM and CRM business.
Evolving from product to customer centric insight with Customer Profiler
Our client, a heritage brand with an impeccable track record for above and beyond service, were looking to transition from a traditional, product sales focused approach to a more customer centric approach to drive growth.
Data Management & Commercial BI
Our client was struggling with poor quality, manually produced exec and commercial BI. The data layer and reporting tools were badly outdated due to a history of neglect and a lack of data strategy or efficient operating model
