Playing Games With Customer Engagement

Playing Games with Customer Engagement

People love to play. So, what makes games so successful at capturing and keeping our attention? Just as importantly, how can the principles of great game design be used to improve customer engagement? By establishing a playbook we want to help create a documented understanding of ‘game science’ and its application in customer interaction.

Campaign and NBA Capability Transformation

Large UK Utilities Company

The client was struggling with its integrated inbound and outbound decisioning platform. The development cycle of new offers and treatments was excessively long at 12 weeks…

Data Management team design and build

Clothing Rack

During a successful consulting engagement for the Director of Data and Insight, our client asked us to support the recruitment of multiple key hires across their Data and Insight teams

Customer Strategy 101

Customer Strategy 101

Our consultancy & resourcing services cover all areas of our Customer Value Management maturity model, known as the 9-Box Capability Model.

CRM Team Build

Entertainment and Theatre

Our client needed to hire a maternity cover to oversee their CRM team. However, our client also needed the new appointment to design and deliver a new CRM strategy.

Data, Insight, & CVM Operating Model

Large Utilities Company

During a period of significant change where the Director of Data & Insight was leaving the organisation, the company were in need of senior level guidance to define the Data, CVM and CRM business.

Data & Insight 201

Data & Insight 201

Our consultancy & resourcing services cover all areas of our Customer Value Management maturity model, known as the 9-Box Capability Model.

Niche Exec Search Engagement

Automotive

Our automotive client needed to drive further efficiencies and transform engagement with their garage network.