Playing Games With Customer Engagement
People love to play. So, what makes games so successful at capturing and keeping our attention? Just as importantly, how can the principles of great game design be used to improve customer engagement? By establishing a playbook we want to help create a documented understanding of ‘game science’ and its application in customer interaction.
Campaign and NBA Capability Transformation
The client was struggling with its integrated inbound and outbound decisioning platform. The development cycle of new offers and treatments was excessively long at 12 weeks…
Data Management team design and build
During a successful consulting engagement for the Director of Data and Insight, our client asked us to support the recruitment of multiple key hires across their Data and Insight teams
Customer Strategy 101
Our consultancy & resourcing services cover all areas of our Customer Value Management maturity model, known as the 9-Box Capability Model.
CRM Team Build
Our client needed to hire a maternity cover to oversee their CRM team. However, our client also needed the new appointment to design and deliver a new CRM strategy.
Data, Insight, & CVM Operating Model
During a period of significant change where the Director of Data & Insight was leaving the organisation, the company were in need of senior level guidance to define the Data, CVM and CRM business.
Data & Insight 201
Our consultancy & resourcing services cover all areas of our Customer Value Management maturity model, known as the 9-Box Capability Model.
Niche Exec Search Engagement
Our automotive client needed to drive further efficiencies and transform engagement with their garage network.
Design and Build of a new CRM Ops team
CVM People were engaged to support the design and build of a new campaign ops team, following our successful MarTech implementation project.
CVM Capability 301
Our consultancy & resourcing services cover all areas of our Customer Value Management (CVM) maturity model, known as the 9-Box Capability Model.
