Our Services
Advisory
Get an expert perspective and guidance on your strategy, people, processes, and technology from people who have been there, done it, and understand the journey.
What we do
Expert advice and support to shape and validate your people, process, and technology thinking across data, insight, Customer Value Management, and Customer Experience.
We support our clients with rigorous, independent guidance across customer and data strategy, operating model design, tool selection, talent strategy and more.
Deep expertise on demand to help you shape your thinking. Crystallise your vision, and plan for change.
A rich network of trusted senior practitioners with decades of diverse in-brand ownership experience, available to help you with specific challenges.
A holistic, integrated view across all facets of modern customer management – from commercial and planning, to data and AI, to digital and execution.
Working with you
Our goal is to put your personal success and the success of your organisation at the heart of decision-making. By providing an honest and robust perspective, grounded in evidence and deep experience – we ensure you can move forward into delivery with confidence and clearly demonstrate the value of your customer and data investments.
We do this by partnering you with the right experts for your specific challenges and temperament – ensuring not just exceptional advice, but a productive and successful partnership.
How we can help
Capability Audit
Understand the performance and maturity of people, processes, and technology across your operations.
Technology Selection
Embrace new marketing and data technology selection with confidence following our full, structured assessment.
Talent Strategy
Ensure your teams have the right people and skills to deliver high performance across data, marketing, and CX.
Customer Strategy
Put the customer at the centre of your thinking to deliver commercial growth through exceptional CVM.
Data & Insight Strategy
Align data and analytics activities, investments, technology, and governance to business objectives.
Operating Model Design
Align people and processes effectively to develop, test, execute, measure, and optimise customer value management.
How we work
Customer Value Management is the integration and objective alignment of sophisticated processes across commercial, data and insight, interaction management, and organisational management, with a primary focus on maximising the value of the customer to the business.
We work with our clients to improve each individual component area of this ambition and guide them through their integration to establish an effective CVM capability.
01
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Audit your existing capabilities against market standards and best practice to understand the size and scale of change required to realise your goal.
03
Create the blueprint for your end goal, detailing org structure, people and skills, processes, objectives, measurements, and technology requirements.
04
Structure the phases, dependencies, gates, deadlines, and budgets required by phase to deliver your vision.
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Articulate the benefits and investment case for change, secure investment and buy in to deliver.
06
Prioritise the critical use cases and sequencing, shape the governance, identify the resource required, and set the delivery methodology and cadences.
