Advisory
Capability Audit
Purpose
Our capability assessment is a deep dive into the individual facets of Customer Value Management and their integration, both with each other and the wider organisation. This provides you with a comprehensive understanding of performance and maturity of people, processes, and technology across your commercial, data, insight, and CRM operations, identifying strengths, gaps, and priorities for investment and improvement.
Approach
We use our 9-box model to structure the assessment, assessing through a mixture of interviews, on site observation, document and data reviews, and technical & architecture workshops.
Outputs & Benefits
- Visualised scoring and deltas against industry and best practice benchmarks at granular and category level.
- Prioritised recommendations on next steps and improvements aligned to overall objectives & ambition
- Playbook to guide planning, delivery, and tracking of recommended improvements.
More Advisory services
Capability Audit
Understand the performance and maturity of people, processes, and technology across your operations.
Technology Selection
Embrace new marketing and data technology selection with confidence following our full, structured assessment.
Talent Strategy
Ensure your teams have the right people and skills to deliver high performance across data, marketing, and CX.
Customer Strategy
Put the customer at the centre of your thinking to deliver commercial growth through exceptional CVM.
Data & Insight Strategy
Align data and analytics activities, investments, technology, and governance to business objectives.
Operating Model Design
Align people and processes effectively to develop, test, execute, measure, and optimise customer value management.
