Lottery & Gaming
Data and Customer capability Transformation
Challenge
The new Chief Data Officer (CDO) at our client believed that utilising player data could drive significant revenue
With little capability (tools and people) in place:
- Where do you start?
- What capability is needed? and
- What value will it bring?
Solution
We re-shaped the Player Relationships strategy, and Identified the use cases that would deliver the biggest change
Built the business case for change and obtained approval from the UK board to the change programme
Managing the business and IT change programme on behalf of our client
Implementing a “Big Data” platform and managed the delivery of a significant upgrade to their campaign and inbound offer management capability to improve experience for players
Designed and built campaign selections, analytics, and data engineering teams to manage the transition into BAU.
Provide on-going strategic consulting to the CDO
Results
The Player Relationships programme was central to making the client a more player centric organisation
Considerably deeper understanding of Player Behaviour
A platform that can be used across markets
Increased revenue from players with a subsequent increase in contribution to Good Causes
New Data Science and Behavioural Science team in-situ
