Telco
Multi Channel Campaign Management (MCCM) capability
Challenge
- Our clients Group Commercial team wanted to simplify and upgrade their campaign tool capability in most markets they operate.
- CVM and Digital worked in silos and data was often disparate that led to inconsistent customer experiences per channel.
- Different markets with different technology stacks was inefficient and a convergence roadmap was required.
Solution
- CVM People built a small project team (project manager, solution architect, business lead, business analysts).
- Designed and delivered an RFI across 20 vendors with 6 lead markets to build out a set of critical future use cases.
- Ran the selection process to reduce vendors to 4 for RFP.
- Designed a future architecture for each vendor and a market roadmap.
- Assessed each of the final 4 vendors through a Proof of Concept to test each vendor against each use case.
- Built the business case and supported VF procurement through negotiation process.Â
Results
- Successfully aligned all markets on the same vision and transition path
- 2 markets have started deploying the solution and 3 other markets will start implementation in the next 6 months.
- Removal of CVM and Digital silos with one solution covering: Call Centre, Web, App, eMail, CRM, SMS, personalised pricing, NBA.
- CVM People continue to support VF with change programmes across CVM and Digital organisations.
