Advisory
Capability Audit
Purpose​
Our capability assessment is a deep dive into the individual facets of Customer Value Management and their integration, both with each other and the wider organisation. This provides you with a comprehensive understanding of performance and maturity of people, processes, and technology across your commercial, data, insight, and CRM operations, identifying strengths, gaps, and priorities for investment and improvement.
Approach
We use our 9-box model to structure the assessment, assessing through a mixture of interviews, on site observation, document and data reviews, and technical & architecture workshops.
Outputs & Benefits
- Visualised scoring and deltas against industry and best practice benchmarks at granular and category level.
- Prioritised recommendations on next steps and improvements aligned to overall objectives & ambition
- Playbook to guide planning, delivery, and tracking of recommended improvements.
More Advisory services
Capability Audit
Technology Selection
A full spectrum assessment, planning, and management of marketing and data technology
Talent Strategy
End to end talent strategy for in demand Data, Digital, and Marketing resource
Customer Strategy
Data & Insight Strategy
Identify your key opportunities, risks, and value drivers; define customer level objectives and create journeys, treatments, and differentiated offerings to delight your customers and maximise base value
Operating Model Design
Align your data, insight, commercial, CRM, and digital operations around customer objectives, articulating key processes, interdependencies, success measures, and talent requirements
