Advisory
Technology Selection
Purpose
With combined decades of expertise across the evolving landscape of marketing, CRM, and data technologies, we help our clients identify and design the right solutions to support CVM and data science.
We provide a rigorous and structured approach to requirements and use case definition, vendor engagement, assessment, and selection to ensure our clients are able to embrace new technologies and platforms with confidence.
Approach
Our approach is battle tested across a wide range of companies and industries, and refined to ensure there is a clear and detailed picture of as is and to be, aligned to strategic goals and fit for long term future benefit.
We work with you to generate a comprehensive suite of criteria, requirements encompassing current and future needs, and use cases against which vendors can be assessed, and provide a thoroughly independent external perspective to ensure our clients’ needs are met in the most complete way possible.
Outputs & Benefits
- Rich and clear requirements and use cases allowing vendors to put best foot forward in demonstrating their suitability
- In depth assessment of vendors and platforms, including POC, technical testing, usability, and commercial & governance
- Comprehensive scoring, reporting, and summation to give the business a full 360 view of choices and recommended way forward.
More Advisory services
Capability Audit
Technology Selection
A full spectrum assessment, planning, and management of marketing and data technology
Talent Strategy
End to end talent strategy for in demand Data, Digital, and Marketing resource
Customer Strategy
Data & Insight Strategy
Identify your key opportunities, risks, and value drivers; define customer level objectives and create journeys, treatments, and differentiated offerings to delight your customers and maximise base value
Operating Model Design
Align your data, insight, commercial, CRM, and digital operations around customer objectives, articulating key processes, interdependencies, success measures, and talent requirements
