Playing Games With Customer Engagement
People love to play. So, what makes games so successful at capturing and keeping our attention? Just as importantly, how can the principles of great game design be used to improve customer engagement? By establishing a playbook we want to help create a documented understanding of ‘game science’ and its application in customer interaction.
Unlocking Customer Value
Your customer base is your biggest asset. So, are you doing everything you can to deliver the best possible experience at each interaction?
