Karl is the director of projects and consulting at CVM People. He leads a team with an impressive track record earned by refining and optimising CVM maturity for market leaders and challengers, including some of the UK’s most successful brands.

With decades of combined expertise across CVM, CRM, Data, CX and Analytics, Karl’s team of top practitioner experts deliver performance step-change across data, insight, commercial strategy, and campaign orchestration.

Karl ensures clients always have access to the right experts to help them shape their thinking and deliver fantastic capability that is sustainable in the long term. His approach is to identify and prioritise the core tenets and highest impact activities across all facets of a client’s Customer Value Management function.

As a self-confessed generalist, Karl says:

“My favourite thing about CVM People is having the opportunity to work with and learn from, the best specialists in the business, colleagues and clients.”

Alongside Jennifer Cozzi, Karl became a Director and Owner of CVM People in 2021 following a management buy-out.