In today’s competitive business world, companies are always searching for better ways to improve their profitability. One of the best ways is to get better at building and maintaining relationships with customers. 

This book is a high-level guide to managing customers in data-oriented sectors such as Telco, TV and media, Financial services, Retail, and Asset management.

We’ve included the best practices, skills, capabilities, and ways to define and implement customer management used by companies that successfully develop longer-lasting relationships with customer to help their business grow. 

The content is aimed at those in charge of all or a part of managing customers such as in sales, marketing, customer services, account management, CRM, retentions, and overall base management. 

By no means exhaustive it is intended to outline the basics to help understand the concepts and capabilities that help create and maintain customer relationships, including the principles and tools that enable them…