We’re looking for a Senior CRM Campaign Executive to join a fast-paced digital and marketing team responsible for delivering engaging, data-driven customer communications for a major UK consumer brand.
About the organisation
Our client operates one of the UK’s most recognised consumer platforms and is part of a wider international group. While widely known for its products, the organisation also plays an important role in supporting communities across the UK, helping generate significant funding for charities, community projects, sport, heritage and the arts.
The business is currently undergoing a major transformation, investing heavily in digital innovation, customer experience and new technologies. Alongside this, there is a strong focus on responsible play, sustainability and making products accessible and inclusive for everyone.
The Role
This role focuses on planning, delivering and optimising multi-channel CRM campaigns that drive customer engagement, retention and growth. You’ll work closely with CRM, insight, data and marketing teams to deliver targeted customer communications across channels including email, SMS and app messaging, helping ensure the right content reaches the right audiences at the right time.
What you’ll be doing
- Managing the end-to-end delivery of multi-channel CRM campaigns across email, SMS and app channels
- Supporting CRM activity aligned to key marketing campaigns and promotional moments
- Working closely with internal stakeholders, data teams and agencies to brief, build and launch campaigns
- Using customer insight, segmentation and behavioural data to personalise communications
- Monitoring campaign performance and identifying opportunities to optimise engagement, retention and activation KPIs
- Running continuous test-and-learn initiatives to improve campaign effectiveness and customer experience
- Supporting the evolution of CRM campaign processes and delivery frameworks
- Ensuring campaigns are delivered in line with GDPR and compliance requirements within a regulated environment
What we’re looking for
- Experience delivering CRM, retention or lifecycle marketing campaigns
- Strong knowledge of email, SMS and app marketing channels
- Experience managing campaigns from briefing through to delivery, reporting and optimisation
- Ability to analyse campaign performance and translate insight into actionable improvements
- Strong organisational and project management skills with excellent attention to detail
- Experience working with creative, media or CRM agencies
- Good working knowledge of Excel and PowerPoint
- Experience working within a large consumer brand or regulated industry would be beneficial
This is a fantastic opportunity to join a high-impact CRM team working on large-scale customer engagement campaigns that reach millions of customers across the UK. If you are interested or know someone who is, please contact me at helen.foster@cvmpeople.com