Senior CRM Analyst
Salary: £50,000 – £60,000
Location: Watford – Hybrid Working
We have an exciting opportunity to join a forward-thinking company at the forefront of the entertainment industry, dedicated to delivering impactful experiences and supporting community initiatives. Operating across multiple countries, this innovative organisation blends cutting-edge technology with a commitment to integrity and social responsibility, shaping the future of its industry while making a difference.
We’re looking for a skilled Senior CRM Analyst to support our client and help optimise and target multi-channel marketing campaigns using data driven insights. You’ll be defining and building customer audiences, analysing campaign performance, and providing actionable recommendations to enhance marketing effectiveness. This is an exciting opportunity to join a forward-thinking organisation where your expertise will drive meaningful results in an innovative environment!
Key Responsibilities:
- Create and optimise player audience segments for targeted CRM campaigns
- Analyse campaign performance and provide strategic insights to improve ROI.
- Enhance CRM data quality by creating new fields and optimising available data.
- Ensure compliance with participant protection principles and campaign governance.
- Collaborate with cross-functional teams to implement data and marketing solutions
What are we looking for?
- 5+ years of experience in data-driven marketing within a fast-paced, multi-channel environment.
- Proficiency in SQL and CRM platforms (e.g. Salesforce Marketing Cloud, Adobe Test & Target, IBM Unica)
- Strong analytical skills and experience delivering actionable insights from customer data.
- Excellent attention to detail and ability to manage multiple projects.
Please send your CV to maddie.weeks@cvmpeople.com if you are interested!
