Performance Marketing Manager
Circa £55,000 + benefits | Oxfordshire (Hybrid, 3–4 days onsite)
An exciting opportunity to join a much-loved British heritage brand, renowned for its beautifully packaged tea, coffee, and hot chocolate ranges. With a strong UK presence and rapidly growing demand in the US, this company is on a mission to elevate its digital performance marketing to drive global customer growth – and they’re looking for a commercially minded, strategic Performance Marketing Manager to help lead the charge.
The Role This is a pivotal new hire, with full ownership of paid digital acquisition strategy and execution across the UK and US. You’ll manage a multi-channel performance media mix (Search, Shopping, YouTube, Paid Social, Programmatic), directing a trusted agency partner while working cross-functionally with internal teams to maximise ROI.
It’s a true player-manager role – one where you’ll combine strategic thinking with hands-on action, shaping performance marketing direction while getting into the detail of what’s working, what’s not, and where the opportunities lie.
What You’ll Be Doing
- Leading the development and optimisation of paid media strategies across Google, Meta, TikTok, YouTube, and Programmatic.
- Managing a 7-figure performance marketing budget with a clear focus on CAC, ROAS, and revenue growth.
- Owning the day-to-day relationship with the agency, ensuring spend is aligned with business goals.
- Advising on creative needs – and pushing the business to deliver market-relevant content, particularly for the US.
- Collaborating with e-commerce, CRM, brand, analytics, and commercial teams to ensure acquisition and conversion are tightly aligned.
- Identifying channel and market-specific insights to inform growth strategy and investment cases.
What They’re Looking For
- A performance marketing specialist with 3–5 years’ hands-on experience across key paid channels (Google Ads, Meta, TikTok).
- Experience managing and optimising significant paid media budgets, ideally across both UK and US markets.
- A track record of scaling digital campaigns efficiently – with a commercial mindset and comfort working to growth targets.
- Confident directing and briefing creative – with a strong understanding of localised messaging and content performance.
- Experience working with or managing agency partners.
- Highly collaborative, data-savvy, and capable of influencing cross-functional stakeholders to get things done.
Why This Role?
This is a brilliant opportunity to shape the next phase of digital growth for a well-loved brand at a key point in its evolution. You’ll have the autonomy to lead, the backing of a supportive team, and the appetite from the business to invest in what works. If you’ve been looking for a step up into a role where your decisions directly drive growth – and where you can build, test, and scale with impact – this is the one.
If you would like to find out more, please reach out to charntel.dignum@cvmpeople.com
