We’re looking for an Interim PPC Manager to join a collaborative Digital Marketing team where your expertise will directly influence patient acquisition across a large, multi-location practice estate.
About the organisation
Our client is one of the UK’s largest private dental groups, supporting over 370 dental practices and 1.5 million patients across the UK and Ireland with high-quality general, cosmetic, orthodontic, implant and specialist dental care. The business is currently investing in its digital marketing function by enhancing its online channels and strengthening the performance of its paid media activity across a complex portfolio of practices.
The role
They’re seeking an experienced Interim PPC Manager to take ownership of their paid search strategy, oversee agency performance and drive commercial improvements across their PPC activity. You’ll be responsible for leading the business’s paid media strategy while managing external agency relationships to ensure delivery against commercial objectives and maximise patient acquisition.
What we’re looking for
- 3-5 years’ PPC management experience, either in-house or agency-side.
- Proven experience managing external PPC agencies and driving performance.
- Experience managing multi-account PPC campaigns across Google Ads and Microsoft Ads.
- Strong understanding of local PPC strategies, including geo-targeting and location-based campaigns.
- Experience tracking lead generation and conversion performance across multiple channels.
- Hands-on experience managing Meta (Facebook and Instagram) advertising campaigns.
- Strong reporting and analytical skills, with experience using Google Ads, Google Analytics 4, Looker Studio or similar reporting tools.
- Excellent stakeholder management and communication skills.
- The ability to balance multiple projects while maintaining a commercial focus.
Experience within healthcare or another regulated industry, alongside experience working across multi-location businesses, is preferred.
If you’re a commercially minded PPC specialist who enjoys leading strategy, managing agencies and delivering measurable results, or know someone who is, please get in touch at helen.foster@cvmpeople.com