Insights

Are your “insights” actually changing what customers see and feel? This whitepaper is a short, practical guide to turning disconnected data into decisions that improve acquisition, service, and growth – without adding complexity.

Our client has been working tireless to evolve their Data, Marketing and Analytical capabilities for many years now, but due to changes in ownership and a lack of investment they have often struggled to attract the right skills

Artificial Intelligence (AI) often conjures visions of science fiction, from the perfect human-like assistant to the evil antagonist.

Covid had driven the company to change how they served customers, both on site and via delivery – resulting in a significant increase in the amount of customer level data being generated and captured.

From deeper understanding of customer needs and behaviours to delivering the right action at the right time and at the right place, customer management tools are the ‘engine’ that powers the business’ customer growth strategy. 

The bank were going through a significant customer management transformation, due to the nature of the customer base (all high value) customers were traditionally managed through personal relationships and excel workbooks.

The new Chief Data Officer (CDO) at our client believed that utilising player data could drive significant revenue

People love elegance and simplicity, particularly as the world gets ever more complex. It helps them relax and think.