Insights

Artificial Intelligence (AI) often conjures visions of science fiction, from the perfect human-like assistant to the evil antagonist.

From deeper understanding of customer needs and behaviours to delivering the right action at the right time and at the right place, customer management tools are the ‘engine’ that powers the business’ customer growth strategy. 

People love elegance and simplicity, particularly as the world gets ever more complex. It helps them relax and think.

Data analysis is about inspecting, cleaning, transforming, and modelling data with the goal of discovering useful insights, informing conclusions, and supporting decision-making.

In today’s competitive business world, companies are always searching for better ways to improve their profitability. One of the best ways is to get better at building and maintaining relationships with customers.

This book is a high-level guide to strategically managing customers to improve profitably, particularly in data-oriented sectors such as Telco, TV and media, Financial services, Retail, and Asset management.

Many businesses want better information to inform their market and customer strategy, and improve decision-making across account management, customer service, and marketing activities, but it can seem like a challenging mountain to climb.

Campaign Management technology is the software that underpins how brands manage their customer base for extra value. The industry is growing as the need for organisations to improve the efficiency of their marketing campaigns and operations hits home…

People love to play. So, what makes games so successful at capturing and keeping our attention? Just as importantly, how can the principles of great game design be used to improve customer engagement? By establishing a playbook we want to help create a documented understanding of ‘game science’ and its application in customer interaction.

Our consultancy & resourcing services cover all areas of our Customer Value Management maturity model, known as the 9-Box Capability Model.

Our consultancy & resourcing services cover all areas of our Customer Value Management maturity model, known as the 9-Box Capability Model.

Our consultancy & resourcing services cover all areas of our Customer Value Management (CVM) maturity model, known as the 9-Box Capability Model.