In Episode 2 of the Capability Curve, Jennifer Cozzi is joined by Ross Durston, Co-Founder and Chief Data & Storytelling Officer at Finding Stories, to explore why data storytelling is a career and business differentiator – not a “soft skill”.
Ross shares what it felt like early in his career: confident doing the analysis, but dreading stakeholder meetings. What changed wasn’t his personality. It was building a repeatable process that helped him communicate clearly, even as an introvert.
Ross puts it simply: data storytelling is transforming data and statistics into understandable, engaging, emotional insights that drive action.
What you’ll learn in this episode
- Why even strong analysis can fall flat with stakeholders
- How empathy helps you engage effectively with stakeholders (and speak their language)
- How structure makes your charts and decks easier to follow, and harder to ignore
- Why rehearsal beats winging it, and how confidence is built before the meeting
- How AI is democratising analysis, and raising the bar on communication
If this resonates and you’re building (or rebuilding) an insights/data capability, we can help, from shaping operating models and roles, to finding practitioners who can turn analysis into action.
Get in touch to start the conversation.