This book is a high-level guide to strategically managing customers to improve profitably, particularly in data-oriented sectors such as Telco, TV and media, Financial services, Retail, and Asset management.

We’ve included the ideas, skills, capabilities, and ways to define and implement a customer strategy used by companies that successfully take care of their customers and develop longer-lasting relationships to help their business grow. 

The content is aimed at those in charge of all or a part of managing customers such as in sales, marketing, customer services, account management, CRM, retentions, and overall base management. 

It is not intended to be exhaustive but will outline the basics to better understand the levers and tools available that help create and maintain profitable customer relationships…