Customer Centricity
Covid had driven the company to change how they served customers, both on site and via delivery – resulting in a significant increase in the amount of customer level data being generated and captured.
Data-driven Player Relationship management
The new Chief Data Officer (CDO) at our client believed that utilising player data could drive significant revenue
Data Warehouse Assessment Leading to Ongoing Relationship
Director of Data & Insight asked us to assess the Data Warehouse project being delivered by a well-known Big 5 consultancy firm, from a quality and cost view.
Improve Customer Data Management and Executive Reporting Capability
Our Roadside Assistance client was going through a huge change programme, implementing new front end CRM tools and a new marketing automation capability.
Single Customer View Programme Turnaround
Director of Data & Insight asked us to assess a hugely ambitious data warehousing & SCV programme being delivered by a well-known Big 5 consultancy firm, from a quality and cost view.
Supercharging Relationship Management With Customer Insight
Many businesses want better information to inform their market and customer strategy, and improve decision-making across account management, customer service, and marketing activities, but it can seem like a challenging mountain to climb.
CRM Assess, Select, and Deliver
As part of a focused effort to improve customer technology across the organisation, our client had identified replacement of an old and unsuitable sales and service CRM as a key area for change, alongside eCommerce and some smaller point solutions such as preference and permissions management.
Campaign Management Assessment
Campaign Management technology is the software that underpins how brands manage their customer base for extra value. The industry is growing as the need for organisations to improve the efficiency of their marketing campaigns and operations hits home…
Campaign and NBA Capability Transformation
The client was struggling with its integrated inbound and outbound decisioning platform. The development cycle of new offers and treatments was excessively long at 12 weeks…
Customer Strategy 101
Our consultancy & resourcing services cover all areas of our Customer Value Management maturity model, known as the 9-Box Capability Model.
