Whitepaper: Marketing-Data Divide: Bridging the Gap Between Marketing and Analytics
Businesses have invested heavily in data, analytics and martech. Yet many marketing teams still lack the speed, clarity and ownership they need to act on insight.
This whitepaper explores why the problem is often not the technology itself, but the operating model around it: how marketing and data are structured, where ownership sits, and whether the skills and governance are in place to turn data into commercial action.
CVM People adds Hogan psychometrics as a new service line to support clients
CVM People adds Hogan psychometrics as a new service line to support clients to make more informed hiring decisions and better assess the dynamic of pre-existing teams
The Rise of Adoption and Education Roles in Tech
Organisations are investing in people who enable change. Driving this is a technology landscape that is evolving faster than ever. From AI-powered automation and cloud transformation to increasingly sophisticated cyber threats, organisations are not just investing in new technologies, they ‘re investing in people who help others adopt and use them effectively and responsibly. At […]
Customer Insight
Data analysis is about inspecting, cleaning, transforming, and modelling data with the goal of discovering useful insights, informing conclusions, and supporting decision-making.
Data & Insight 201
Our consultancy & resourcing services cover all areas of our Customer Value Management maturity model, known as the 9-Box Capability Model.