Multi Channel Campaign Management (MCCM) capability
Our clients Group Commercial team wanted to simplify and upgrade their campaign tool capability in most markets they operate.
Deliver a Range of Customer Value Management Projects Worldwide
A global telco required additional specialist resources to help deliver a number of projects over the last 5 years.
Management Of Customers
In today’s competitive business world, companies are always searching for better ways to improve their profitability. One of the best ways is to get better at building and maintaining relationships with customers.
Customer Strategy
This book is a high-level guide to strategically managing customers to improve profitably, particularly in data-oriented sectors such as Telco, TV and media, Financial services, Retail, and Asset management.
Assessment and recruitment of a CVM team
Our utilities client was going through a period of significant change. Director of Data & Insight was leaving the organisation and senior level guidance was required to define the Customer Value Management (CVM) operating model
Single Customer View Programme Turnaround
Director of Data & Insight asked us to assess a hugely ambitious data warehousing & SCV programme being delivered by a well-known Big 5 consultancy firm, from a quality and cost view.
Supercharging Relationship Management With Customer Insight
Many businesses want better information to inform their market and customer strategy, and improve decision-making across account management, customer service, and marketing activities, but it can seem like a challenging mountain to climb.
Leadership Team Design & Exec Search
The new CDO (Chief Data Officer) at our client needed to re-design his existing operating model, to better support the demands of the business from the data team
CRM Assess, Select, and Deliver
As part of a focused effort to improve customer technology across the organisation, our client had identified replacement of an old and unsuitable sales and service CRM as a key area for change, alongside eCommerce and some smaller point solutions such as preference and permissions management.
Campaign Management Assessment
Campaign Management technology is the software that underpins how brands manage their customer base for extra value. The industry is growing as the need for organisations to improve the efficiency of their marketing campaigns and operations hits home…
