Building Marketing & CRM Capability at Whittard of Chelsea
Episode 1: Building Resilient Commercial & Marketing Teams with Natalie Milner

Introducing The Capability Curve: A new series of candid conversations with senior marketing, data, and technology leaders, revealing the real stories behind how they reshaped their functions to drive business growth and lead meaningful transformation. Hosted by CVM People’s Karl Dixon and Jennifer Cozzi, the series reflects our belief that business challenges begin and end […]
Placing the Director of Product – Consumer and B2B Regulated Products

The Challenge Our client, one of the most iconic brands in the UK, engaged CVM People to appoint a Director of Product – Consumer and B2B Regulated Services – a pivotal leadership role at the heart of the organisation’s strategy to deliver outstanding customer outcomes and commercial growth across its Consumer and B2B businesses. This […]
Supercharging Relationship Management with Customer Insight

Are your “insights” actually changing what customers see and feel? This whitepaper is a short, practical guide to turning disconnected data into decisions that improve acquisition, service, and growth – without adding complexity.