Artificial Intelligence (AI) often conjures visions of science fiction, from the perfect human-like assistant to the evil antagonist. Movies, TV shows, and fiction often portray AI as super-intelligent and having super-human abilities. 

We are still some way from these scenarios, but popular culture fuels unrealistic expectations about what AI can and cannot do. However, there’s no getting away from it being revolutionary.

This pocketbook is intended to introduce what it is and does, why it’s important but problematic, its real-world applications and implications, and how to implement it and where to start. 

The content is aimed at those in charge of overall businesses and the functions within, such as sales, finance, marketing, digital, customer services, account management, CRM, retentions, base management and customer experience.

We’ve included the core concepts and features and ways already used by leading companies to exploit the potential of Artificial Intelligence to help their business grow…