Are your “insights” actually changing what customers see and feel? This whitepaper is a short, practical guide to turning disconnected data into decisions that improve acquisition, service, and growth – without adding complexity.

What’s inside:

• A simple maturity model to pinpoint where you are today, and the next move that will make a difference.
• A lightweight framework to align objectives, data, and action so teams can deliver outcomes, not activity.
• Ten field-tested practices to embed insight into BAU, plus quick wins you can deploy next quarter.

If you’re wrestling with siloed systems, slow time-to-value, or great ideas that never reach BAU, this paper shows you how to prioritise what to fix first (people, process, or tech) and how to operationalise insight so it sticks.